Tourism

Objective: To grow Southland’s tourism industry.

The strategy identifies that tourism is an area of significant potential and also brings lifestyle benefits. This action team is exploring how Southland’s tourism sector could be developed further and the opportunities that exist to achieve this. The team will also explore how an increase in tourist numbers would impact on job opportunities and population growth.

Key outcome: More tourists visit Southland and contribute positively to the social and economic well-being of the region.

Team Leader

Chris Ramsay

Marketing Manager, Invercargill Licensing Trust

Team Members

• Bobbi Brown, Venture Southland
• Emma Carle, Gore District Council
• Roger Wilson, Real Journeys
• Karen Arnold, Invercargill City Council