Destination Attraction
Objective: To attract people to live and work in Southland.
This action team is investigating the opportunity for a destination brand strategy for Southland. The team is considering how Southland could better tell its story and develop a destination branding framework that positions the region as an attractive place to work, live and visit.
Key Outcome: A strong Southland brand means the region is well-positioned as an attractive place for new migrants to settle, contributing to the goal of 10,000 more people by 2025.
Team Leader
![Carla Forbes](/site/assets/files/1076/carla-forbes-2-2015.240x320.jpg)
Carla Forbes
Chief Executive, Market South and Chair of Southland Chamber of Commerce
Team Members
- Tim Shadbolt, Mayor Invercargill City
- Marcus Lush
- Joe O’Connell, Invercargill Airport
- Tony Laker, Laker House of Travel
- Tom Sawyer, Shipping Agent
- John Prendergast, Community Trust of Southland
- Anne Wakefield, Ngai Tahu
- Warrick Low, Venture Southland