Our Big Goal

We Need More People

Here in Southland, we’ve got a simple but significant future problem.

The number of people living in Southland is shrinking as a proportion of New Zealand’s total population. If we don’t do something, by 2025 Southland’s population will be 1.8% of New Zealand’s population - not 2.3% as we are now.

As the population shrinks, it’ll become more difficult to maintain the quality of life we all like and want.

This action-oriented two-year programme tackles the issue. It was commissioned by the Mayoral Forum in late 2014. The Forum recognised that a single-minded, united and action-oriented approach would give Southland the best opportunity for a brighter future.

It’s simple. Southland needs a solid social and economic base. More people is the key to economic growth, skilled workers, vibrant communities, a better lifestyle and improved health, education and social services in Southland.

Find Out More

Latest news

Jetty at lake

Air Travel Survey

Scott O’Donnell, Chair of the Southland Air New Zealand Partnership working group, said:“The survey results are unsurprising. We accept Invercargill is some… Read more